Recently I had call from one of our web hosting reseller from Calicut enquiring how to improve his hosting business. His main concern is on advertiement. He is in doubt that which media; online or print media is best for promoting his business. Actually it is not our duty to tell how to boost up a hosting business. But considering a mutual benefit scheme, I decide to post something on web hosting business in this blog.
From my 7 year of web hosting experience, I would like to tell you that the main ingredient to improve a web server solution is uptime and customer support. Advertisement comes later. But which media is best suitable for web hosting?
Advertisement on magazines:
Advertisemnts in magazine or weekly may not generate an immediate result. People may just watch and note your ad on periodicals and come back to you whenever a requirement for hosting arise. Considering a long term benefit, such advertisement will be a good medium.
Advertisement in newspaper:
Classified advertisement is a good choice for news paper advertisements for your hosting firm. People tend to search for web hosting companies in classified area. And also such ads are low cost one. If you prefer to advertise other than classifieds, be cautious to select good news paper. Advertisement in Hindu and Indian express has no value when compare to Malayala Manoram and Mathrubhumi. I personally recommend you to use manoram for your web server products.
We are advertising our web hosting business especially for kerala people online by just maintaining blog posts like this. It is a good marketing method I learned from my experience. A lot of people come to our kochi based web hosting service from google or bing search. 50% of our hosting sales generated from such search engine visibility. 40% come from mouth to mouth marketing.
We also get more reseller hosting sales in kerala by sending promotional sms message. SMS hosting offers are intentially prepare to attract new web designing firms.
Oh I think I opened almost secrets of our web hosting promotion. My fingers stopped to write more. So Bye bye. See you in next post.
Author (Asker Hassan) is the senior web developer in BharathNet Web Solutions. Call him at 9387280643 for a good designing quote.